Maximise Sales with POS Material: How to Attract Attention Instantly

In today’s fast-paced retail environment, capturing customer attention is harder than ever. Shoppers are bombarded with visual stimuli from every direction, and unless your brand stands out, it risks fading into the background. That’s where effective Point of Sale (POS) material comes in. From vibrant strut cards to bold shelf talkers, well-crafted point of sale printing can significantly influence purchasing decisions and drive revenue.

Whether you run a boutique in Brighton, a pharmacy in Birmingham or a chain in central London, utilising POS tools strategically can make all the difference. This blog explores how UK retailers can maximise sales through impactful POS displays, supported by stats, visual aids and real-world applications.

The Role of POS Material in Retail Success

POS materials are not just decorative — they are strategic tools that influence buyer behaviour. According to a study by POPAI UK & Ireland, 76% of purchase decisions are made in-store, reinforcing the critical role of retail visual communication.

These materials include a wide range of printed assets like:

Strut cards
Posters
Countertop displays
Shelf edge strips
Hanging signs
Each serves to inform, direct and persuade customers at the final stage of the buying journey.

Why It Matters:

Grabs attention: In busy retail zones, striking visuals create immediate impact and draw attention to your products.
Influences impulse buying: Bold designs and clear messages in point of sale printingdisplays can influence impulse buying and boost quick sales.
Reinforces brand identity: Consistent use of brand colours, logos, and tone in POS materials strengthens customer recognition.

Key Elements of Effective POS Material

A well-designed POS display balances creativity with clarity. It’s not just about looking good it’s about converting attention into action.

Table: Checklist for Effective POS Design

Design Element	Best Practice	Purpose
Colour & Contrast	Use brand colours with high visual impact	Catch the eye
Font & Size	Bold, legible fonts for easy reading	Ensures quick communication
Messaging	Clear call-to-action and value proposition	Directs customer behaviour
Placement	Position in high-traffic areas	Maximises visibility
Format Variety	Include strut cards, posters, shelf signage	Appeals to different attention levels

Disclaimer: The recommendations provided in this table are based on general best practices for POS display design.

Strut card printing, in particular, is highly effective at countertop level, where customers are likely to pause and look around. Their compact size and upright display make them perfect for promotional offers or brand messages.

Visual Impact: Graphical Insights into POS Effectiveness

Graph: Sales Uplift from POS Displays

Graph: Bar chart representing sales uplift with POS materials across different industries:

Fashion Retail – 23%

Pharmacies – 17%

Convenience Shops – 12%

Electronics – 15%

Bookstores – 9%

Disclaimer: POPAI UK Retail Marketing Study

This data underlines how even small investments in POS can lead to measurable revenue boosts. Fashion retailers and pharmacies in particular benefit significantly from well-placed point of sale printing materials.

Seasonal and Event-Based Campaigns

Timing is everything. Seasonal campaigns are where POS materials shine. Whether it's Easter, Black Friday or Wimbledon promotions, tailoring your message to specific UK events can create urgency and relevance.

Seasonal POS Ideas:

Spring: Highlight seasonal garden, outdoor living, and cleaning essentials with eye-catching spring POS displays.
Summer: Showcase summer travel must-haves, BBQ bundles, and holiday deals with vibrant seasonal POS materials.
Autumn: Promote autumn offers like back-to-school supplies and Halloween specials with targeted POS displays.
Winter: Maximise festive sales by showcasing Christmas, New Year, and gifting promotions with seasonal POS displays.

Integration with Digital Marketing

POS doesn’t work in isolation. Integrating offline material with online strategies bridges the gap between physical and digital.

QR Codes on Strut Cards: Direct customers to engaging product videos or offers by linking strut cards to landing pages instantly.
Social Media Tie-Ins: Encourage in-store shoppers to engage online by featuring hashtags and exclusive promotional offers.
Email Collection: Use POS displays to prompt customers to sign up for newsletters and receive future exclusive deals.

A 2023 survey by Retail Week found that 60% of shoppers prefer a blended retail experience, where online and offline messaging is consistent. This makes it essential to align your POS material with digital branding and campaigns.

Optimising Placement and Usage

The most creative design won’t help if no one sees it. Strategic placement within your retail space is crucial.

Table: POS Material Placement Guide

POS Type	Recommended Placement	Ideal Use Case
Strut Cards	Checkout counters	Promote offers, collect feedback
Posters	Store entrance & walls	Announce sales or new arrivals
Shelf Talkers	Aisle edges	Highlight special deals
Hanging Signs	Above product displays	Guide customer navigation

Disclaimer: The suggested placements and use cases in this table serve as general guidelines for optimising POS material effectiveness.

Understanding customer flow is vital. Use heat mapping or simple observation to determine where people pause or interact most.

Measuring POS Material Success

It’s not enough to create and display. Retailers must track effectiveness to refine their strategy over time.

Key Metrics to Track:

Sales before vs after POS placement
Customer engagement (QR scans, social media mentions)
Foot traffic patterns

Retailers who track performance see up to 30% better ROI on their marketing campaigns, according to the Institute of Promotional Marketing.

Continuous Improvement Strategies

Point of sale printing materials should never be a one-and-done solution. They must evolve with seasons, customer preferences, and business goals.

Tips for Ongoing Success:

Rotate messages monthly to keep displays fresh.
Run A/B tests with different strut card printing formats.
Seek feedback from store staff and customers.
Stay updated on UK retail trends and consumer behaviour reports.

These steps not only increase engagement but ensure you remain competitive in a changing retail landscape.

Conclusion

An effective POS strategy combines creativity, strategic placement, and data-driven improvement. With tools like strut card printing and bold point of sale printing designs, UK retailers can drive impulse buys, reinforce brand recognition, and ultimately maximise in-store sales. Align your visual messaging with customer journeys and keep testing what works the results will speak for themselves. High-quality POS materials tailored for your business, VC Print offers expert solutions that merge design, strategy and value. Explore a wide range of formats and get started on transforming your retail space today.