Most Common Problems Faced in Technical SEO

In today’s competitive digital landscape, achieving top rankings on search engines requires more than just quality content and backlinks. Technical SEO plays a foundational role in ensuring that your website is crawlable, indexable, and accessible to both users and search engine bots. However, many businesses encounter persistent challenges in this area, often without even realizing it. At DigeeSell, Dubai’s leading SEO agency, we’ve audited and optimized countless websites and have identified some recurring issues that hinder technical SEO performance. Our team of SEO expert in Dubai specializes in elevating your digital presence, driving organic traffic, and securing top rankings. Trust us to implement cutting-edge strategies tailored to your needs, delivering tangible results. Partner with the best SEO agency in Dubai today and embark on a journey to online success with DigeeSell! Here are the most common problems faced in technical SEO, along with expert insights on how to fix them.
1. Slow Website Speed:
Page speed is a critical ranking factor, especially after Google's Core Web Vitals update. A slow-loading site not only frustrates users but also affects how search engines perceive your website.
Common Causes:
Unoptimized images
Render-blocking JavaScript
Poor server response time
Excessive HTTP requests
DigeeSell Tip:
Use tools like Google PageSpeed Insights or GTmetrix to analyze performance. Our team helps you optimize image sizes, implement lazy loading, and improve server response times for faster, smoother browsing.
2. Poor Mobile Optimization: With mobile-first indexing, Google predominantly uses the mobile version of content for ranking. Yet, many websites still underperform on mobile devices due to design or functionality issues.
Common Issues:
Unresponsive design
Difficult navigation
Slow load times on mobile
Content that doesn’t render correctly
DigeeSell Tip:
Ensure your website is fully responsive and mobile-friendly. We conduct mobile usability audits to help your site deliver an optimal experience across all screen sizes.
3. Broken Links and 404 Errors: Broken links disrupt the user experience and confuse search engine crawlers. A few 404 errors might be acceptable, but if left unchecked, they can degrade your site’s SEO health. Common Causes: Deleted or moved pages Incorrect internal linking Improper redirects
DigeeSell Tip: Regularly crawl your site using tools like Screaming Frog. Our experts help you identify and fix broken links, and implement proper 301 redirects where needed.
4. Duplicate Content Issues: Duplicate content can dilute ranking signals and confuse search engines about which version of a page to index. This is particularly common in e-commerce and large-scale websites.
Causes:
URL variations (with/without parameters)
Printer-friendly pages
HTTP vs. HTTPS or www vs. non-www versions
DigeeSell Tip:
We use canonical tags, parameter handling, and URL consolidation to eliminate duplication issues and consolidate link equity.
5. Improper XML Sitemap: Configuration
A sitemap helps search engines discover and index your content efficiently. But if it's outdated or misconfigured, it can hurt rather than help your SEO efforts.
Issues to Watch For:
Including non-indexable or duplicate pages
Sitemap not updated regularly
Sitemap not submitted to Google Search Console
DigeeSell Tip:
We ensure that your XML sitemap is clean, accurate, and updated regularly. We also integrate sitemap indexing into your overall SEO strategy.
6. Missing or Misused Robots.txt: The robots.txt file tells search engines which pages to crawl or ignore. A poorly configured file can block important pages from being indexed. Common Mistakes: Blocking entire folders unnecessarily Disallowing JavaScript or CSS files Forgetting to include sitemap location
DigeeSell Tip: We audit and configure your robots.txt file to strike the right balance between crawl efficiency and content accessibility
7. Lack of Structured Data (Schema Markup): Structured data helps search engines understand your content better and display rich results like ratings, FAQs, and event snippets. Many websites miss out on this opportunity.
DigeeSell Tip: Our team at DigeeSell implements customized schema markups that enhance your visibility in SERPs and improve click-through rates.
8. Crawl Budget Wastage:
Search engines allocate a crawl budget to your website. If your site wastes this budget on low-value pages, it can delay or prevent the indexing of important content.
Common Culprits:
Thin content
Paginated pages
Internal search results
DigeeSell Tip:
We help you optimize your crawl budget by blocking unnecessary pages and focusing search engines on high-value content.
Conclusion: SEO is paramount for ensuring your website stands out amidst fierce competition. With DigeeSell, based in Dubai, unlock unprecedented growth opportunities. Partner with DigeeSell for Flawless Technical SEO
Technical SEO isn’t a one-time task—it’s an ongoing process that forms the backbone of your website’s visibility and performance. Whether you’re launching a new site or struggling with traffic drops, DigeeSell offers comprehensive technical SEO audits and implementation services to address every issue listed above—and more.
Get in touch with DigeeSell, the best digital marketing agency in Dubai, and ensure your website is technically sound and SEO-ready. Partner with the best SEO agency in Dubai today and embark on a journey to online success with DigeeSell!