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How to Write SEO-Friendly Blogs That Rank on Google

How to Write SEO-Friendly Blogs That Rank on Google

If you’re putting in time to write blogs but not seeing results, it might be time to give your content an SEO makeover. Especially if you're a business owner in Ahmedabad, blogging can be your secret weapon to bring in more customers from Google — but only if your blog is SEO-friendly.

At Shoutnhike, we help businesses across India (especially Ahmedabad) turn words into traffic with strategic blogging. And today, we're sharing the exact tips that can help your content rise up the rankings.

Why Blogging Still Matters in 2025

You might be thinking, "People are on Instagram and YouTube — who even reads blogs anymore?"
Well, here’s the thing…

  • Blogs are still a top traffic channel for websites

  • They help build trust and authority

  • Great blogs improve search engine visibility

  • And most importantly — they convert readers into buyers

The catch? Only well-optimised blogs get these benefits.

1. Do Smart Keyword Research (Don’t Just Guess)

Before you even write a single word, do this step.

✔️ Find keywords your target audience is actually searching for
✔️ Focus on long-tail keywords for better chances of ranking
✔️ Use tools like:

  • Ubersuggest (budget-friendly)

  • Google Keyword Planner (free)

  • Semrush / Ahrefs (for pro-level)

Say you're targeting people looking for Best SEO services — write around what they might search:
“how to choose SEO services in Ahmedabad” or “affordable SEO packages for small businesses in India.”

2. Understand User Intent Behind Keywords

Google doesn’t just care about keywords. It cares about what users actually want when they search.

There are 3 major types of search intent:

  • Informational – e.g. “how to write SEO blogs”

  • Transactional – e.g. “buy SEO services in Ahmedabad”

  • Navigational – e.g. “Shoutnhike SEO agency”

👉 Tailor your blog content to match that intent.
If someone is just looking for information, don’t try to hard-sell — educate first, pitch later.

3. Nail the Blog Structure for SEO and Readability

Here’s how to format your blog so readers and search engines both love it:

Use proper heading tags

  • H1 for title

  • H2 for main sections

  • H3 for sub-points

Make use of bullet points

They break up content and highlight key points (like this list 😄)

Short paragraphs

No one wants to read a wall of text — aim for 2-3 lines per paragraph

Engaging visuals

Add infographics, screenshots, or images with descriptive alt tags

4. Optimise Your Blog URL

A clean, keyword-rich URL tells both readers and Google what your content is about.

✅ Good: /write-seo-friendly-blogs
❌ Bad: /blog?id=123&post=abcxyz

5. Internal Linking: Keep the Reader on Your Site

Internal links help you:

  • Improve site navigation

  • Spread SEO authority across pages

  • Keep users engaged longer

For example, link to your Best SEO services page or other related blogs. This boosts crawlability and improves bounce rate — two major SEO signals.

6. Update and Refresh Old Content

Did you know Google loves fresh content?

If you already have old blogs, revisit them:

  • Update stats

  • Add new insights

  • Improve formatting

  • Add better CTAs

This helps you maintain rankings and even boost them higher.

7. Use Schema Markup for Enhanced Visibility

If you're serious about SEO, don’t ignore structured data (schema).
It helps Google better understand your content and can get you into rich snippets.

Popular blog schema types:

  • Article

  • FAQ

  • How-To

Tools like Google's Structured Data Markup Helper can assist even non-tech users.

8. Don’t Forget About Mobile & Core Web Vitals

People in Ahmedabad (and across India) mostly browse on phones. Your blog must:

  • Load quickly (under 3 seconds)

  • Be mobile responsive

  • Avoid intrusive popups

Check your site performance using PageSpeed Insights and fix any issues hurting your blog rankings.

9. Promote Your Blog After Publishing

Publishing your blog isn’t the end — promotion is key.

Ways to promote your blog:

  • Share it on LinkedIn, Facebook, and Instagram

  • Repurpose into short videos or carousels

  • Answer related questions on Quora and link back

  • Do guest posts and interlink

  • Send to your email list

Remember: No traffic = No rankings, no matter how good your blog is.

10. Track Performance and Optimise

Use tools like:

  • Google Analytics to track user behavior

  • Google Search Console to track impressions, clicks, and CTR

  • Hotjar to understand how users engage with your blog

Look at:

  • Bounce rates

  • Time on page

  • Most/least clicked links

Tweak your blog over time based on real data. SEO is a long game — keep iterating.

Write for Humans First, Google Second

We can’t stress this enough — write like you're having a conversation with your reader. Avoid robotic writing just to stuff in keywords.

Here’s how to keep it human:

  • Use casual language (yes, even emojis sometimes 😄)

  • Ask questions to engage the reader

  • Write like you're explaining to a friend or client

  • Keep it clear, not clever (clarity wins every time!)

Google is smart. If people are enjoying your content, spending time on your page, and not bouncing — you’re winning in SEO too.

Use a Strong & Clear CTA (Call-to-Action)

Every blog should have a goal — educate, inform, then convert.

Don’t leave your reader hanging at the end. Tell them what to do next!

✅ Examples of blog CTAs:

  • Contact us for SEO help

  • Download a free checklist

  • Book a strategy call

  • Read a related guide

At Shoutnhike, we often help clients convert blog readers into leads using well-placed CTAs, especially for service-based businesses in Ahmedabad.

Bonus: Tools That Make SEO Blogging Easier

Here are a few handy tools use should use to speed up and enhance blog creation:

🛠 Blog Writing & Research:

  • Frase.io – AI blog outline builder

  • Surfer SEO – content optimisation scores

  • ChatGPT – idea generation & outlining

🛠 On-Page SEO & Formatting:

  • Yoast SEO (WordPress plugin)

  • Grammarly – readability checker

  • Hemingway Editor – makes content crisp

🛠 Image & Graphic Creation:

  • Canva – blog banners & infographics

  • TinyPNG – compress images without losing quality

Use these tools smartly, and your blogs will be ready to rank like a pro.

Conclusion: Start Blogging with an SEO Mindset

Writing blogs that rank isn’t just about stuffing keywords — it’s about helping your readers while also speaking Google’s language. If you're an Ahmedabad-based business owner, this is your chance to stand out from the crowd.

And hey, if all this sounds like a lot — you’re not alone. That’s what we’re here for. 💪

🚀 Let’s Grow Your Website Traffic Together

Need help writing or ranking your blogs?
Looking for the Best SEO services that deliver results, not just reports?

👉 Reach out to Shoutnhike – the trusted digital growth partner for Ahmedabad businesses.
We help brands like yours write, optimise, and grow with powerful blog strategies.

📞 Visit website and book a FREE strategy session today! Let's get you seen on Google’s front page!