Upgrade Your Hoarding Boards into Masterpieces of Marketing

Hoarding boards are one of the most powerful yet underrated marketing tools in the UK today. Whether you’re in bustling London or the quieter streets of the countryside, a well-designed hoarding board can deliver an impactful, long-lasting impression. But let’s face it, traditional hoarding boards can feel a bit outdated, can’t they? Blurry images, fading colours, and materials that wear down after a few seasons, It's time for a change.

So, how can you elevate them into eye-catching marketing masterpieces? Well, one word: Dibond printing. You might have heard of it, but if not, don’t worry! In this blog, I’ll walk you through the crucial steps to take your hoarding boards to the next level. From choosing the right material to incorporating the latest design trends, we’ll dive deep into how you can enhance the impact of your outdoor advertisements and boost your brand’s visibility.

The Power of Hoarding Boards: Why They Matter

Outdoor advertising has been around for centuries, but the real question is how effective are your current hoarding boards?

Let’s start by talking about visibility. A well-placed hoarding board in a high-traffic area can reach thousands of eyes each day. Think about the strategic locations: train stations, busy intersections, and shopping centres. According to a study from the Outdoor Advertising Association (OAA),Many people notice outdoor ads when they’re in transit. That’s a pretty significant number, don’t you think? It’s proof that when done right, they can be your golden ticket to heightened brand recognition.

But, here’s the thing if your hoardings aren’t catching the eye, they’re not doing their job. So, how do we ensure they’re working to their fullest potential? It’s all about upgrading to more modern techniques and materials, and let me tell you, Dibond printing is one such upgrade that’s worth its weight in gold.

What Makes Dibond Printing a Game-Changer for Hoarding Boards?

Dibond printing offers unmatched durability and stunning visual clarity, making your hoardings b more impactful and longer-lasting than traditional options.

1. Durability: The Long-Term Benefits

Dibond is a composite material made of two thin layers of aluminium and a solid polyethylene core. This unique structure makes Dibond incredibly strong, yet lightweight. And when it comes to them, strength is key. Traditional materials like vinyl or flex tend to degrade over time, especially with exposure to harsh weather, but Dibond holds up to the elements for years.

So, what does that mean for your marketing campaign? Well, it means fewer repairs, less fading, and more consistent brand visibility. After all, what’s the point of a flashy, eye-catching hoarding board if it’s all worn out after a few months? With Dibond, you’re investing in longevity.

2. Vibrancy and Colour Retention

Now, let’s talk about colour. Imagine your logo in bright, bold colours, or a striking design that you want to jump out from the board. But the real kicker here is how long those colours stay vibrant.

Dibond’s superior printing surface ensures that your designs stay sharp and eye-catching for longer. It’s the difference between a hoarding board that looks crisp and professional and one that looks faded and dated. Research shows that colours printed on Dibond last up to three times longer than those on traditional materials like vinyl.

Upgrading Your Hoarding Boards: More Than Just Printing

It’s not all about the materials (though they are important). To create a hoarding board that really grabs attention, you need to consider every aspect of its design. After all, we don’t want a billboard that blends in with the background, do we?

1. Bold and Clear Design

A hoarding board isn’t a place for complicated designs or excessive information. The simpler, the better! Large, bold fonts that are easy to read from a distance are essential. Keep the text short and to the point, with your most important information front and centre.

Example: Imagine a bold, black background with bright yellow text for a sale announcement. The combination makes the message pop and ensures it grabs attention from a distance.

2. Strategic Use of Imagery

It’s easy to underestimate the power of a striking image. High-quality visuals can help communicate your brand’s message much faster than text alone. But not just any image will do. Choose pictures that align with your brand identity, and ensure they’re professionally taken.

Example: Think of a billboard for a new coffee shop. Instead of just listing the menu, use an eye-catching image of a steaming cup of coffee with the shop’s logo and tagline like “Brewed Fresh, Just for You.” The visual immediately conveys warmth and freshness, while the text reinforces the message.

Maximising Placement and Lighting: The Final Touches

Even the most beautifully designed hoarding board won’t have the desired impact if it’s in the wrong location or poorly lit.

1. Placement is Everything

When planning hoarding board placement, target areas with high foot traffic to maximise visibility.

Busy Streets or Roads: Choose locations with heavy vehicle and pedestrian flow to ensure wide exposure.

Shopping Centres and Malls: Malls attract large crowds, offering prolonged viewing time for your ad.

Train and Bus Stations: Commuters have more idle time, making these areas ideal for catching attention.

Sports Arenas or Stadiums: Sports events draw crowds, providing a perfect opportunity to reach engaged fans.

Why Placement Matters

Research shows 80% of consumers make purchase decisions based on the appeal and location of ads they encounter.

Disclaimer: Effective placement needs to be paired with a relevant, engaging design to truly capture the audience's attention.

2. Lighting is Key

Good lighting is essential for making your hoarding board stand out, especially at night. Poor lighting can make even the best design hard to read. To maximise visibility, consider:

Backlighting: Illuminates the board from behind, creating a glowing effect that ensures it's visible in low light.

Spotlighting: Directs light to key areas, drawing attention to specific messages or logos.

Edge Lighting: Highlights the edges for a sleek, modern look, enhancing overall visibility.

Investing in quality lighting ensures your hoarding boards shines at any time of day or night.

Conclusion: Transform Your Hoarding Boards Today

Upgrading your hoarding boards into marketing masterpieces isn’t just about slapping on a fresh coat of paint or hiring the best graphic designer. It’s about choosing the right materials, creating a simple but striking design, strategic placement, and of course, using quality printing like Dibond to make your design pop.

By following the advice laid out in this post, you’ll be well on your way to creating hoarding boards that not only get noticed but also create a lasting impact on your audience. If you’re ready to upgrade your outdoor advertising, reach out to Hoarding Print Company, and let us help you transform your marketing efforts.